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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Comparison of Bank Packages for Students
 Kašová, Lenka ; Kučera, Josef (referee) ; Chalupský, Vladimír (advisor)
This bachelor's thesis deals with the bank marketing. Its main aim is to determine, which bank is the best to meet the requirements of potential clients (students) and to evaluate and recommend the most effective banking package according to my criteria. This thesis is based on a comparison of theoretical knowledge with practical bank skills . The theoretical part deals with marketing research and related marketing tools. The practical part is focused on the banking package G2, which I have selected from the product portfolio of the Commercial Bank.
Detailed record
Comparison of Bank Packages for Students
 Kašová, Lenka ; Kučera, Josef (referee) ; Chalupský, Vladimír (advisor)
This bachelor's thesis deals with the bank marketing. Its main aim is to determine, which bank is the best to meet the requirements of potential clients (students) and to evaluate and recommend the most effective banking package according to my criteria. This thesis is based on a comparison of theoretical knowledge with practical bank skills . The theoretical part deals with marketing research and related marketing tools. The practical part is focused on the banking package G2, which I have selected from the product portfolio of the Commercial Bank.
Detailed record

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